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Tapping into Brazil’s Agriculture Production
An unparalleled opportunity endorsed by the government of Goiás and supported by the Ministry of Agriculture of Goiás. The challenge provides Israeli startups with the chance to showcase their technologies and gain exposure with leading agricultural stakeholders, including cooperatives, producers, and policymakers.
Goiás, Brazil’s Agricultural Powerhouse

About
Registration deadline: 27 February, 2025

The Challenge
Goiás faces significant water management challenges, including droughts lasting over 130 days and a 7.2% reduction in grain production compared to previous years. This challenge invites Israeli innovators to contribute solutions that will secure Goiás' agricultural future, increase agricultural production, and address pressing sustainability needs.
We are looking for startups in the fields of
Irrigation, Efficient Water Use and Storage
Technologies that improve the use of water resources, optimize water storage, reduce operational costs, and ensure a reliable water supply during periods of scarcity, particularly in drought-prone regions like the cerrado.
For startups
Water Reuse and Efficiency
Innovations for treating, reusing, and redistributing water, including solutions for rainwater capture and reuse, to enhance efficiency and reduce waste in agricultural systems.
Who Can Apply?
Israeli AgTech Startup
Market-Ready and Proven Solution (tested, validated, and ready for implementation)
One Year of Market Experience
Proven Success Case in Water Efficiency
Remote Support Channel
Expertise in Central Pivot Irrigation for irrigation solutions

Discover the full details and participation criteria in the official Rules of the Goiás-Israel AgriChallenge
The Prize
Achieve exposure:
Present your technologies to Brazil’s top agricultural farmers & leaders.
Market Access:
Integrate your solutions into one of the world’s most dynamic agricultural ecosystems.
Build connections:
Network with cooperatives, policymakers, and producers.
Make a change:
Contribute to Goiás’ goal of increasing agricultural production by 10% annually through water reuse and efficient practices.
Your Ticket to Goiás:
Receive significant subsidies for a roundtrip to Goiás for three selected startups to meet producers, leading corporates, and cooperatives.
Timeline
Timeline
Launch
22 January, 2025

Application Deadline
27 February, 2025
Screening Process
28 February-24 March, 2025
Winner Announcement
25 March, 2025
Delegation to Brazil
11 May-16 May, 2025




Kickoff Webinar
3 February, 2025
Why Goias
Why Goiás?
8.2% of Brazil’s Gross Value of Agricultural Production.
$18.1 billion in agricultural output annually.
Twice the national growth rate in economic performance.
Top crops range from tomatoes, sorghum, sunflowers, sugar cane, corn & soybean

Why This Challenge?
This initiative is part of a larger collaboration between Goiás and Israel, established through the Cooperation Declaration signed in February 2024. The partnership focuses on innovation in agriculture, water resource management, and sustainability, creating a platform for Israeli startups to make a global impact.
Meet the Partners
The challenge is supported by:










Partners
Join the Challenge Today!
For questions, please contact us at
chenha@israelinnovation.org.il
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